CHAPEL HILL, N.C., June 29 /PRNewswire/ -- How important is pricing to the success of a newly launched drug? It's so important that it can mean the difference between a blockbuster winner and a marketplace flop. In Case Studies in Successful Re-launch: Zithromax and Wellbutrin, (available online at: http://www3.best-in-class.com/dr239.htm), two world-class pharmaceutical companies share their rags-to-riches re-launch stories.

In the research document, Best Practices, LLC, a leading benchmarking and consulting firm, shares how two pharmaceutical giants weighed the dismal future outlook for two initially promising drugs and had the courage to proactively manage their early marketing missteps.

     - One company significantly reduced the price of its failing drug; a move
       that ultimately propelled it to mega-hit status after re-launch, with
       sales skyrocketing from $240 million to $2 billion.
     - Another profiled company outlined how leadership's swift response to
       issued complication warnings led to early recall and reformulation.
     - By listening to the medical scientific community and addressing their
       concerns, this leading pharmaceutical company not only avoided
       nightmarish litigation, but also catapulted this same drug from a $24.5
       million market position to over $2 billion.

Pharmaceutical managers and executives will value and be informed by the re-launch frameworks contained in these case studies. In this 23-slide document, they can learn from the bleak road traversed by pharmaceutical leaders how corrective messaging and the synergistic effects of essential success factors can rebuild a brand and overcome adverse publicity and negative perceptions. To learn more about this research document go to: http://www3.best-in-class.com/dr239.htm.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, is a benchmarking research firm that conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For over 12 years, our highly credentialed research staff has conducted primary research across every functional corporate area on every business challenge imaginable. Visit our website at http://www3.best-in-class.com.

SOURCE Best Practices, LLC